Lauren Cerand advises her clients on buzz, and how to get it. Says Publishing Perspectives, “Lauren Cerand, an independent publicist based out of New York City, always seems to be a step ahead of the game.” “She really knows how to do campaigns right,” says Mediabistro, and has been called one of the “cultural gatekeepers in the literary world” by Time Out New York, the “Best of New York” by The Village Voice, and “a social media pioneer” by Svenska Dagbladet (Swedish Daily Paper). According to theNervous Breakdown, “Lauren Cerand is a singular powerhouse of vision and personality… there isn’t a hotter freelance publicist in the country.” She is “known for her stellar taste” according to Flavorwire, and her work has been described as “honorable, uber-modern, and interactive” by Daily Candy. Poets & Writers commissioned her articles, “Social Media for Authors: Forever in Search of Buzz” (online), and “How to Use Twitter to Connect With Readers” (online). She regularly speaks to

These days, it isn’t enough to just write a compelling novel. Agents and editors are looking for writers who are also engaging potential readers online, building strong virtual communities and using social media to build a platform before they’ve even gotten published. This panel will discuss how to get started in this scary new digital world, best practices for using social media, balancing the personal and the professional online, and – most importantly – what you do to make sure that your writing doesn’t suffer in the process. Q&A session to follow! Colleen Lindsay, community manager for Book Country Lauren Cerand, Publicist Dan Blank,  founder of WeGrowMedia.com share: Digg this post Recommend on Facebook Share with Stumblers Tweet about it Tell a friend

Paul Lucas began his career in publishing in the legal and sub rights department at Janklow & Nesbit Associates. He is actively building his fiction and non-fiction lists. He loves to see an author bringing a creative or literary twist to genre fiction, being a life-long devotee of thrillers, science fiction, fantasy, historical and literary fiction. Deep characters and dark plots will keep him invested far beyond his intended subway stop. For non-fiction, he looks for a writer with a compelling platform to inform about an area of expertise. While not reading, you can find him drinking scotch and listening to music. He’ll take recommendations on either and can be reached at plucas(at)janklow(dot)com. share: Digg this post Recommend on Facebook Share with Stumblers Tweet about it Tell a friend